Play it Smart campaign for Dillo Day 2012
Dillo Day is an annual music festival at Northwestern University. In response to some of the dishonorable student activities that take place that day, the university takes precautions to prevent some of them.
Every year, Norris Marketing created a safety campaign for Dillo Day. This year, I was in charge of the campaign, we decided to take a new and playful direction with it.
“Dillo” comes from Armadillo. We purchased a couple of armadillo toys and made them the stars of our campaign Armie and Dillan. They did a great job of promoting our causes.
The campaign got some media coverage.
College Planning and Management (go to page 22)
The campaign was accompanied by social media pages.
Winner of 1st Place at the ACUI National and Regional Conferences.