Play it Smart campaign for Dillo Day 2012
Dillo Day is an annual music festival at Northwestern University. In response to some of the dishonorable student activities that take place that day, the university takes precautions to prevent some of them.
Every year, Norris Marketing created a safety campaign for Dillo Day. This year, I was in charge of the campaign, we decided to take a new and playful direction with it.
“Dillo” comes from Armadillo. We purchased a couple of armadillo toys and made them the stars of our campaign Armie and Dillan. They did a great job of promoting our causes.
The campaign got some media coverage.
College Planning and Management (go to page 22)
Daily Northwestern
The campaign was accompanied by social media pages.
Facebook
Twitter
Winner of 1st Place at the ACUI National and Regional Conferences.
New logo design for the Norris Outdoors department
The top concept is the chosen one. The bottom four were some of the finalists from a larger pool.
Norris Marketing, 2012
—TV format for the bike auction campaign.
The logo is a new one in development. It may end up being something else, but for now I like that there.
Norris Marketing
March, 2012
Fall 2011 Mini Courses campaign.
The design won Second Place for the “Four Color Brochure” category in the national level at the 2012 ACUI Steal This Idea Competition.
Made for Norris Marketing, summer of 2011
June 2011
Norris Marketing
These are some preliminary concepts for the new Mini Courses brochure I’m designing for the fall. I’m still playing around.
Our marketing dpt. is aiming for a more branded look in our designs across all departments within Norris. I’m put in charge this summer for creating a branded, consistent look for Mini Courses for the coming year. I’m going for something bold and modern. We’ll see where this ends up.
April 2011
Norris Marketing
I had an assignment to make postcards that students can send out on Mother’s Day. I made two totally different options for people to choose from. One is the more classy, flowery Mother’s day look with a touch of hand crafted quirk. The other is for those whose mama’s are up to date and a member of Facebook and stalk their college children’s activities. It’s for those who are willing to accept their stalker moms ;)
